Thai People: A Deep Psychological Profile

Thai People
Old school friends of my wife (second from the left). We live in rural Thailand and I often go a week or two without seeing another White person. I swim in a sea of green curry.

Let’s go deep into a psychological profile of Thai people. They eat strange foods, celebrate their holiest days (Songkran) with huge water fights, never wear shoes inside a house, and never ever get mad in public.

Hmmm…. Just who are these Thai people anyway?

A Little Personal Info 

I never expected to know a Thai person. I never expected to live in Thailand. I never expected to own a Thai business and work side by side with Thai people. I never expected to have a son named Gua. I never intended to read Thai. I really, really never ever expected I’d marry a Thai woman named Waranya, but I did.

Over the years (decades to be more accurate) I’ve gotten to know Thai people-my wife, family and close friends. It’s like I’ve been hooked up to an IV that has continuously fed me “Thainess” over most of my adult life.

So, as a White American, born and raised in Northern Ohio to a middle class family, I know something about Thai people.

Let’s Get Freudian

Thai woman with tapioca root
Photo Above: A Tai-Yai woman in the mountains outside of Chiang Rai. I know Dr. Freud would go bonkers analyzing this photo, but it’s just a woman proudly showing off a big tapioca root.

I know what Thai people want in life. I know their dreams. I know their fears. I know them.

Thais want the same things from life that Americans do. Or Aussies do. Or The Brits do. Or Nigerians do. Or Japanese do. Or Syrians do. You could go on and on.

They want good schools for their kids. They want to be able to see a doctor when they’re sick. They want clean water. They want a nice house. They want to live in peace without political/religious strife. They want good food. They want a good job. You could go on and on.

Thai people want the same things as us Westerners when you consider the big picture. People are pretty much the same the world over, rich or poor, black, white, yellow or brown. And that goes for Thais and Americans.

Consider this: Xenophobia is a disease (currently reaching epidemic proportions in some regions of the U.S.), and if left untreated can often metastizise into racism.

Again, if you cut through the fish sauce and green curry, you’ll find Thai people are pretty much just like you and me.  Many Americans would find that fact anathema. ‘What?!?! These little, poor, brown people are like me?!?! No way !!!’ Sorry to burst your bubble, but they’re pretty much the same as you and me-family, religion, culture and country. Pretty much in that order too.

That Thai Smile

The Thai Smile
This woman was showing me her silkworms near Kalasin. I begged her to smile for the camera. She said this was the best she could do because she didn’t have any bottom teeth.

Oh stop it right now with the smile stuff. Yes, Thais have an optimistic disposition and are extremely polite in public compared to Americans, but I haven’t noticed any permanent smiles cemented on their faces.

When I recently traveled to New York for the first time, I expected everyone to be rude. But New Yorkers were polite and helped me out when needed with a smile. I recently traveled to Paris for the first time and really expected Parisians to be abnouxious and rude. Wrong again. Parisians were very helpful and smiled a lot. Paris seems a more smiley city than Bangkok.

Thais smile about as much as anyone else. No more. No less. See, we’re back to that main point that Thais are just like you and me.

Of course the Thai bell hop smiles at you. And the concierge. And the tour operator. And the restaurant manager. And the shop keeper. And the bar girl. And the…you fill in the blank. I live in Los Angeles, easily the rudest city in the world, and all those people will also smile at you.

The “Thai smile” was a brilliant ad campaign started by the Thai Ministry of Tourism about 40 years ago.

Mai Ben Rai


Oh stop it again with the “mai ben rai” stuff! The whole concept of “mai ben rai” as a happy-go-lucky Thai lifestyle is total BS and one of the silliest notions that White people have dreamed up about Thais.

Properly translated “mai ben rai” just means “that’s OK”, “no problem” or “never mind”. Nothing more. It’s not a lifestyle credo of Thai people. I wrote a blog entry entitled “Mai Ben Rai…NOT!” that goes into great detail about this unfortunate stereotype.

Thai’s are not happy-go-lucky. Stop patting them on the head. It’s completely made up nonsense by tourists and tour companies that are seeking/selling a “Disneyland” experience to their Thai vacation.

A terrible drought ravaged Esaan (Northeast Thailand) two years ago. That’s where my pillow makers live and their main occupation is rice farming. The farmers were losing their rice crops. Wells were going dry. The anxiety and fear on their faces and in their voices was palpable. No “mai ben rai” attitude there.

My wife’s family had to care for a loved one who was diagnosed with Alzheimer’s and who eventually died. No “mai ben rai” attitude there. And no smiles either.

When a teacher informed us that our 13 year old niece had a boyfriend, the family went into a panic! Trust me…there was no “mai ben rai” attitude with that news.

Thais are no more happy-go-lucky than Americans. There we go again with that thing about people pretty much being the same.

Thai Respect

Thai People and Culture
A Thai woman with her grandchildren in Si-Sa-Ket. Her hopes for her grandchildren are the same as ours.

Thais do want respect, but they often don’t get it. Here’s a quick story.

A few years back, a customer wrote me who was interested in buying a pair of fisherman pants. She inquired if my Thai pillow/fish pant business employed child workers and if the children went to school.

I assured her that no children worked making pillows and that education is compulsory in Thailand. I even offered to give her the cell phone numbers or email addresses of a few pillow makers, but she couldn’t speak Thai and really wasn’t that interested in pursuing the issue. Just asking the question satisfied her. She purchased a pair of fisherman pants.

The next time I was in Esaan with the pillow makers I mention this email I had received. All the pillow makers were angry and insulted by her well-meaning question. “What kind of mother does she think I am?”, was a common response.” “My daughter loves her school! It’s a good school!” was another.

While I knew the pillow makers would take my customer’s email as a slight, I underestimated their anger. Thais don’t want to be condescended toward, just like Americans don’t nor anybody else. Hmmm…that sameness thing keeps rearing its head.

A Profound Conclusion

Maybe the key to understanding Thai people is respect. Nothing more. Nothing Less. If you respect them as individuals, you’ll quickly see them as pretty much the same as you.


  1. I’m not Thai but I’ve lived in Thailand all my life. I came across this article by accident and gave out a groan of dread but decided to keep reading out of mordbid curiosity , very happy i did because it was the complete opposite of hwat i expected

    • Hi Lucy,

      Well thankfully you kept reading! You might also like my post “A Vagabond To Esaan”. Stay safe.


  2. Hello Jeff,
    Thank you for the many well done articles that I have read. There is a lot of information on the internet, and some of it is good information. Without some knowledge about the subject it is hard to discern the difference. I have not visited Thailand and am not even a farang. The obvious respect and love for the fabrics, history, and people of Thailand ring genuine to me, and your experiences and insight have given me the beginning of understanding. My wife and I will be leaving the US and moving to Sarapee in 2019. We don’t expect it to be perfect. Human nature is a universal that has not changed in thousands or millions of years. We all get up, eat breakfast, do work, and raise our children. Each in a slightly different way. It is that difference that is so interesting. As guests in the kingdom, we will try to follow your example of respect and understanding.
    Best Regards,

    • Hi Gregory,

      Thank you for the response. I believe you and your wife will thoroughly enjoy your time in Sarapee. Make sure to try the many different types of northern Thai food that are served in the Chiang Mai area. Best of luck.

  3. If xenophobic equals legal entry into a country and a legal visa, then I am as you say – but I’m pretty sure when you enter and exit Thailand, you are doing so legally, and that you most certainly are complying with their laws. BTW, if you are so open minded, what do you have against people legally in Thailand (farang) legally consuming alcohol, in a legally operated bar?????

  4. Perhaps what you call xenophobia, is in fact, not xenophobia, but push back to an unprecedented invasion of people entering the U.S., illegally and ignoring US rule of law. Thailand has very strict immigration policies, though compassionate with the influx of Mayanmar peoples. Thai and all other people have the same dreams as Americans. However, the Kingdom of Thailand is also smart enough to realize quality of life for citizens can only be achieved by putting their interests first, and not allowing people to come into Thailand, never leave, contribute zero taxes, and drain public resources.

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